Do you need local customers for your business? If you have a physical store or home services business, acquiring customers within your region is a necessity. But even if you are flexible with your coverage area, chances are most of your business will naturally come from customers in your hometown. That’s where local marketing comes into play.
Local marketing targets potential customers within a certain area. If you’re looking to drive more foot traffic to your store, increase the number of customers in your service area or simply grow your business, keep reading for a few ideas on how to make local marketing work for you. [Read more…] about 6 Local Marketing Ideas for Maximizing Visibility
Social media is no longer about pushing specific products or services to your target market. Gone are the days of excessive promotional posts, overly sales-oriented copy, and click-bait headlines. Now, it’s all about authenticity. Simply selling your brand, or claiming that you’re the best, just doesn’t cut it anymore.
As they say, there are three things in life that are certain: death, taxes, and change. Since the digital marketing landscape is constantly changing, I try to attend a marketing-related conference at least once a year. (There’s not much I can do about death or taxes.) Learning from industry experts and networking with other professionals is one of my favorite things to do! This year I attended 
Anyone who markets a small business in 2018 knows that social media is vital for survival. However, with a million things on the to-do list of busy business owners, organizing and scheduling social media posts can be quite a hassle, especially on a tight budget!