Sweet Home Marketing

Marketing Strategy, Content & Social Media for Service Businesses

The Credible Brand

How to Establish a Credible Online Presence

bright blue with the word credibility written in blocks

In business, credibility is key. Establishing yourself as a credible source of information and advice is essential to your success. So how can you go about building credibility in your industry? In this article, we’ll touch on the important online components that you need to pay attention to in order for your online reputation to truly shine. Let’s get started.

Why is being credible important?

More and more, consumers are using search engines and social media to find their next home inspector or landscaper. Independent online research is taking over a majority of the sales process, with the prospect reaching out to you only when you are one of their final picks. You need to get in front of them consistently so that your brand name is top-of-mind when they need your services.

In a world of noise and information overload, consumers are looking for reasons to eliminate you from their list. One wrong move could mean they close the tab on your website and choose your competitor. Is your online presence ready to be judged?

Related Reading: 5 Signs Your Business Has a Credible Online Presence

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Our Content Repurposing Framework

You’ve put a lot of time and effort into creating in-depth content – don’t let it go to waste. Our content repurposing framework makes it easy for you to create high-quality content for your social media channels and website. By implementing this process, you can have quality content that engages your audience and drives traffic back to your site.

What is in-depth content?

Also known as long-form content, it’s something that has taken a few hours of your time. This could be a podcast interview, white paper, video, or an article you wrote for an industry association. It’s something substantial that showcases your expertise.

What is content repurposing?

This is the act of taking a substantial piece of content and transforming them into something else. For example, you could write a transcript of the podcast interview and then add it to your website as a blog article. From that blog article, you can extract quotes and create graphics for social media. You are repurposing something that you already created in order to get more mileage out of the initial efforts. 

Here’s an article we wrote on What You Need to Know About Repurposing Content if you need more information. Since you landed on this article, we’re assuming you are aware of the importance of repurposing content and are looking for the framework to make it happen.

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How to Add Video to Your Social Media Marketing Strategy

As a business owner, you know the importance of staying active on social media. But what can you do to make your social media marketing stand out from the rest? One great way to add variety and excitement to your posts is to add video content to your mix. Video can be a powerful tool for engaging with your audience and driving traffic to your website or blog. In this post, we’ll explore some tips for adding video to your social media marketing strategy. So read on for some helpful advice on how to get started!

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How to Build Backlinks Without Paying for Them

how to generate more backlinks to your website

Learn how to build backlinks without paying for them. Backlinks, also known as inbound links or incoming links, are sites that link to your website somewhere in their content. This can be a service page, a blog post, or any other page on their website. Backlinks are important for search engine optimization (SEO), since having a large number of authentic, high-quality backlinks will show the authority of your website. How can you generate backlinks to your site? Here are a couple of fool-proof ways.

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