The Credible Brand

Blogging for business can be an effective way to reach new customers and grow your brand. Yet, there are a few things that many business owners don’t know about blogging that can hurt their success. In this post, we’ll discuss some of the most important things you need to know to blog for your business. Whether you’re starting out or you’ve been blogging for a while but haven’t seen the results you want, read on.

Over the weekend, I received a call from the Weis grocery store and two emails from Instacart. They were both notifying me that I had purchased JIF peanut butter products that were likely recalled due to a salmonella outbreak. When I finally checked all the peanut butter we had in our home, everything had to be thrown in the trash – including one jar of peanut butter that was mostly gone.

This is infuriating. My son (3) and I were both ill last weekend with the same symptoms that are listed as the results of consuming the contaminated peanut butter. I’ve been a JIF consumer for decades; rationalizing the higher price by saying it’s higher quality. I trusted the brand. Now I’m contemplating buying from them ever again and I know I’m not alone.

That got me thinking. How would I handle the JIF peanut butter recall? What would make me come back to the brand in a few months? Here are my thoughts.