You can optimize your website for lead generation by offering a lead magnet, but you also need to drive traffic to your website so that people know it exists. Increasing quality leads that have the best chance of converting into customers is a top priority for 68 percent of B2B marketers. A quality lead magnet can help you achieve this goal and entice customers to learn more about your business and what you have to offer them.
As you create your high-value lead magnet, however, you also have to make sure you understand how to drive traffic to the page so that you can capture these valuable prospects. Here are some great ways to increase the number of visitors your magnet sees.[Read more…] about 4 Ways to Increase Website Traffic for Lead Magnet Success