What are the hottest marketing trends in 2019? If we had to pick only four, they would be: optimizing for voice search, creating a seamless customer journey, trying out chatbots, and playing around with video. Do any of these trends sound like they align with your marketing strategy? If so, read on my friend.
The goal of marketing is to make an impact and get the potential customers interested in a product or service. To do that, marketers must go where the customers are, and find new ways to interact with them and capture their attention.
Here’s how you can spice up your marketing with these 2019 trends that do that:
Optimize for Voice Search
Today, we have our little army of digital assistants like Cortana, Alexa, Siri, and Google Assistant — and we like to use them. One of the effects they’ve caused is an increasing number of voice searches. It’s a booming trend that will only continue to grow in the coming years. For marketers, that means one thing: optimizing their content for voice search. But what does this imply?
When we’re typing, we tend to keep our inquiry relatively short and only include keywords. For example, if you were looking to have some delicious breakfast, you might type in something like “best rated diner” and include your location. However, if you were to do a voice search, your query would be a complete question like: “What is the best breakfast place in…”
Therefore, optimizing for voice search would mean to make space for long tail keywords, and keep the content conversational and natural.
Exceed Customer Expectations by Improving Their Digital Journey
In the digital environment, potential customers or prospects continually are bombarded with marketing offers. Capturing their attention in this environment is difficult, and the amount of competition has also gotten them used to a certain standard.
In 2019, to remain relevant, it will be vital to entice your customers by offering them the best possible digital journey where the service exceeds their expectations at every step. Make your site fast and responsive, craft the best possible call-to-action, and always strive to segment and personalize your communication with customers as much as possible.
Chatbots are certainly gaining popularity as one of the many facets of AI and machine learning technology which has grown to dominate the digital space. The aim of implementing chatbots is straightforward: ensuring better customer service by using fewer resources than you traditionally would. They’re so prevalent that a recent Oracle research found that 80% of companies stated they were already using chatbots or planned to start using them by 2020.
Use Video in New Ways
The impact of video on marketing is already well-known: video is generally considered the most engaging type of media. However, a new kind of video is quickly rising through the ranks: interactive or 360-degree videos.
They can be a great tool that a savvy marketer can use to increase engagement metrics such as the click-through rate. According to Oh Video stats, 70% of marketers say that interactive videos have had a positive impact on their business.
Seeing the best practices of marketing develop further throughout 2019 is going to be interesting. It can be fun and exciting to take part in a growing trend rather than watch from the sidelines