We are a social media marketing agency based in Frederick, MD, that specializes in creating unique, custom content for your business. We focus on creating an approachable personality for your business in the online world.
Why do you want to be approachable on social media?
When a person is referred to as approachable, they are friendly and welcoming. You feel comfortable asking them questions and you never feel “stupid” reaching out to them for help. We all want to be surrounded by approachable people because they exude the positive energy that makes you feel amazing.
We want your business – your brand – to provide that energy.
When a business is approachable, potential and existing customers feel comfortable picking up the phone to ask for help. This gives you the opportunity to speak with them and explain a service or solution they might not have found on their own.
Approachable businesses build long-term relationships with clients.
How do you create an approachable brand on social media?
An approachable brand starts with a social media strategy that aligns with business goals. From there, we define the target audience (a.k.a. your customer base) that we want to reach. This component is crucial to ensuring all efforts are successful.
Then it’s time to start posting. For this example, content refers to anything that you are sharing on your social media channels. This could be branded graphics, articles, photos, or more.
We love working with subject matter experts at service-based companies so that we can repurpose their expertise for social media.
An approachable brand shares a variety of content on their social media channels, including:
- Educational (Relevant to Your Industry)
- Personal (ex. Team Photo on National Donut Day)
- Promotions/Special Offers
- Unique Information About Your Business (ex. We’re the Only…)
Based on analytics, we determine the topics that are the most popular and the types of posts (graphics, video, photo, GIF, etc.) that work best for your audience.
We focus mainly on the following platforms:
- Facebook* (priority channel)
- Instagram* (priority channel)
Please give us a call if you have another social media channel in mind. We might be able to help you.
You do not need to be located in Frederick, MD
We have clients across the USA. It’s slightly easier to be within driving distance but it’s not necessary. As with every client, we need to schedule a “visual assets day” where we take photos and videos of your team to use on social media. Travel costs may apply.
Our Top-Performing Posts on Social Media Marketing
Learn more about our unique approach to social media marketing and how we can help you create an approachable online presence. Here are a few of our best posts on social media marketing.
- Realistic Goals for Small Business Social Media Marketing
- Why Social Media Marketing is Important for Your Business
- Here’s Why You Need to Repurpose Blog Articles for Social Media Content
Want to take the DIY approach? Here are some helpful articles for you.
- How to Manage Social Media for Your Business in 30 Minutes/Day
- 10 Free Social Media Tools Every Small Business Should Know
- Social Media Campaign Ideas That Keep Your Channels Fresh
Take the Next Step
If this sounds like a good fit for your business, please apply for a free call with Lindsey. You can also join our free Facebook Group, The Credible Brand: Online Marketing for Service-Based Businesses.
We look forward to hearing from you!