Having a credible online presence is especially important for service-based businesses that depend on customer trust in order to close a sale. Prospects are conducting a majority of their research online and reaching out to the company only when they are interested in an estimate, booking a consultation, or are ready to buy. How can we ensure that our online presence matches the quality service that our company provides?[Read more…] about 5 Signs Your Business Has a Credible Online Presence
Million Dollar Marketing Strategies
Outsourcing your company’s social media management can be a daunting task, especially if you aren’t sure how to determine the right person for the job. We’ve compiled a list of questions that will demonstrate how the individual thinks through challenges, manages the process, and continues to develop themselves so that their efforts never go stale.[Read more…] about 9 Questions to Ask Candidates When Outsourcing Your Company’s Social Media
Optimizing your website for conversions means that you are deliberately tracking how website visitors are using your website and what you can do to lead them to the first step to working with you. Your website has the potential to be a sales machine that runs 24/7, 365 days a year without getting tired or needing a break. It’s an irreplaceable asset for your business. Here are a few things that you can do to ensure you’re optimizing your website for conversions.[Read more…] about 5 Things You Should Do to Optimize Your Website for Conversions
There are three main components to search engine optimization (SEO): Technical SEO, On-Page SEO, and Off-Site SEO. It’s important to understand these terms because the agency that you choose to support your business may specialize in only one of these components. Like a three-legged stool, if two of the legs are broken off, then how well does it actually work?
If ranking higher in search engine results is important to you, find an agency that is able to improve each of these SEO components. We’re able to assess your website in 15 minutes or less and determine if we can help. Click here to contact us.[Read more…] about The Components of SEO that You Should Know
It’s the beginning of a new month, which means pulling data from the previous month and measuring the performance of your content marketing initiatives. This is one of my favorite things to do! It’s when you can actually see how your posts and articles are impacting the bigger picture of the company.[Read more…] about Measure Content Marketing Performance by Answering These Questions