Are you looking for ways to grow your email list? If so, you’ll want to check out the lead magnet campaign that one local retailer recently implemented. This campaign is successfully helping the retailer consistently grow its email list each month. Want to learn more? Keep reading.
The Lead Magnet Case Study
A local retailer was looking to grow their business using their bi-weekly newsletter. Working with our client, Sweet Home Marketing identified what would be a highly desirable lead magnet that would attract their target audience. We then researched, wrote, and designed the resource and made it available as gated content. Gated content is when a reader must enter their name and email address to view the resource. The client had a small promotions budget of just $50/month for the first thirty days.
We decided to use Facebook Ads because they offer an easy way to convert social media users to email subscribers with lead ads.
In the first thirty days:
- 3,056 impressions
- 34 leads/contacts download the lead magnet and subscribe to the newsletter
- Cost per lead: $1.46
After working with this client last year, we determined the success of their newsletter with the following data.
- The average sale is twice as high as those who don’t open newsletters. ($278.70 vs. $119.09)
- Email subscribers visit the store and make a purchase 33% more often than those who are not on the email list. (2.31 visits w/transactions vs. 1.74 for non-subscribers)
Therefore, assigning a value of $278.70 to every subscriber brings the value of these leads to $9,475.80.
The total cost for this campaign was $1,550.00 ($1,500 for the development and implementation of the lead magnet, and $50 for the promotions budget for ads.)
The return on investment (ROI) on this campaign calculates as 611.34%. That means for every dollar spent on this campaign, the business generated about $611.
But that’s only the first month! After these results, we all decided to continue running the lead ads for the lead magnet at $50/month until the resource seems to have run its course. Considering that the $1,550 to create the resource was a one-time expense, the lead magnet’s lifetime ROI will continue to climb, even when campaign response tapers off due to audience saturation.
If you’re looking for an easy way to generate leads and contacts, consider running a lead magnet campaign. Our team can help you create a high-quality lead magnet that will drive downloads and subscriptions. Contact us today to get started!
This case study is provided for educational and informational purposes only. Our services are not financial, business, or legal advice. The information presented here is not a guarantee that you will obtain any results or earn any money using our content. Sweet Home Marketing owns all copyrights to the materials presented here unless otherwise noted.