You can optimize your website for lead generation by offering a lead magnet, but you also need to drive traffic to your website so that people know it exists. Increasing quality leads that have the best chance of converting into customers is a top priority for 68 percent of B2B marketers. A quality lead magnet can help you achieve this goal and entice customers to learn more about your business and what you have to offer them.
As you create your high-value lead magnet, however, you also have to make sure you understand how to drive traffic to the page so that you can capture these valuable prospects. Here are some great ways to increase the number of visitors your magnet sees.
Create a magnet that will interest your target audience
You first want to make sure that the magnet you create appropriately targets your audience. Know what interests them, what they look for as they progress through their buyer’s journey, and what will inspire them to click. Think outside the box with your lead generation magnets. It does not only have to be white papers or guides. You can also offer:
Looking at what others in your industry offer can help you develop some creative ideas. Track your success with the different magnets as well so that you better understand what interests your customers.
You want your lead generation magnet to be something that interests your customers and will entice them, not something that is easy for you to create. Keeping this distinction in mind can help you tremendously as you look for ways to engage your audience. A quality magnet will help you naturally generate interest and increase the conversion rate of those who land on the page.
Use social media
Once you have an excellent magnet created, social media can provide you with an excellent vehicle to drive traffic. Pulling intriguing facts or tips from the gated item and posting them on social media can build buzz that encourages people to click to get the rest of the information. You can also use compelling headlines or even feedback you have received from other customers who received your content to encourage others to register as well.
Social media can also help you easily track consumer response. With the analytics tools in the different platforms themselves, such as Facebook and Twitter, you can see how much engagement your posts receive when you promote your lead magnet.
Take advantage of internal linking
You also want to draw the attention of those who have already landed on your website to the magnet you have created. Internal linking can provide you with an incredible way to draw people to click around your site and discover other interesting content you have produced.
You likely already have ample other content on your site that relates to the magnet you have created. For example, if you have a quiz for consumers to take to see how well they understand technical SEO, then other posts you have made about technical SEO will provide you with a great place to add a link to your quiz.
On the related blog posts, include a call-to-action (CTA) that encourages people to click and access your intriguing gated item that they will like. This will help to draw more attention and traffic to your page so that even your existing visitors can discover it.
Build overall site traffic with SEO
To further help people find your magnet, you want to focus on building your entire site through SEO. Optimizing your magnet page itself will help, of course, as it will encourage clicks directly from the SERP. This will help you bring in people already interested in what your magnet has to offer.
Also, pay attention to the rankings and traffic to the other pages on your site that can boost traffic as well. As mentioned above, you can link to your magnet from other pages on your site. Therefore, raising the overall popularity of pages on your domain can help you also drive more traffic back to your lead generation page.
Build your SEO success with strategies such as:
- Topic and keyword research and integrating those keywords into the content, headlines, meta descriptions, and URL
- Creating authoritative pages
- Using an easy-to-read layout that people can skim
- Submitting your sitemap to Google to help ensure your page is properly indexed
- Promoting and linking to your site from social media and anywhere you can create a guest post
Helping lead generation work for you
Lead generation strategies can help your business draw more traffic and encourage people to provide you with their contact information so that you can nurture them as leads through the sales funnel. Promoting your lead magnets with the strategies described above can help increase the number of people who fill out your form and help you build your list of leads.
Getting started with lead generation has never been simpler. We are currently offering a summer special – your lead magnet, done and delivered for just $997! We would love to help you convert website traffic into leads for your business. Please answer this short questionnaire to get started.