You have an enticing lead magnet and now you’re wondering how to add it to your website. This article will help you figure that out, so keep reading!
Eighty-five percent of B2B marketers report that lead generation is their most important marketing tool. Proper lead generation helps you capture contact information from prospective customers. You can then reach out to them with valuable information and content that encourages them to become paying customers.
There are three important steps when it comes to creating an effective lead generation strategy using a free resource. First, you must create your lead magnet. Then, you need to figure out a way to get it on your website. (That’s what this article is all about.) The last step was discussed last month when we touched on how to drive traffic to your website. If you have any questions during this process, join our Facebook Group and ask away.
Here’s what you need to do to set your lead magnet up properly within your site.
Choosing an email service for your lead generation
The first step to establishing your page on your site is to select an email system. This platform will help you consolidate the contact information you collect through your lead magnet and then use it to quickly and easily send out emails to your targeted prospects.
Why do you need an email service for your lead generation?
Once you have the contact information of your potential customers, you want to be able to email them the relevant information on a regular basis. This type of connection helps to nurture the lead, reminding them about what you have to offer them to solve their pain point. Therefore, you can encourage them to become paying customers.
An email service can also help you automate certain parts of the conversation. For example, leads are 9 times more likely to convert when you manage to reach them within the first five minutes. Automation simplifies this process. Having some type of communication, such as a welcome email with a PDF of their desired content, automatically going out to customers after they fill out a registration page can help you lay the foundation for a strong relationship.
As you begin your search for an email platform, you’ll find that a few solutions will likely stand out. This includes:
Investigate each of these options to see which one of these will align best with your business’s marketing needs.
How do you add a lead magnet to your website?
Once you select an email platform, you can create what’s called a landing page within the tool. This is a webpage that is created for the sole purpose of marketing your lead magnet. The exact instructions vary by platform, so read their user guide or check out their help center for specific instructions. Keep the URL of this landing page handy. You’ll want to promote this URL on social media and on your website.
The other thing you’ll want to do is set up a form that can be embedded on your website and will automatically send your lead magnet to an eager recipient. Again, instructions vary by platform but generally speaking there should be a way to create a form that contains email address and name (at minimum). Then there should be an automation functionality where you can send your PDF file right after someone subscribes. (Remember to thank them for signing up!)
WordPress Makes it Easy
If you have a WordPress site, most email platforms have a plugin that will very easy for you to embed the form. (I use the ConvertKit plugin.) Other websites like Wix might have a similar feature. Take a look at their “integrations” options.
Create an automated email that goes directly to the customer
Once someone registers with your lead magnet, you want to tap into the benefits immediately and make sure that you have an email that goes out to the new registrant to thank them for signing up. Provide the free white paper or ebook in the email.
A few days after they receive the email with your lead magnet, follow up with them to see how they liked the resource and if they have any questions. This can help you initiate a conversation with the prospect and let them know you care about their experience.
Create a system that generates leads for 24/7/365. A landing page and form that promotes your free, valuable resource can gather the contact information of potential leads. You can nurture these leads until they are ready to buy. Ready for your own enticing resource? We’re offering a summer special! For $997, you can have your lead magnet finished for you! Pricing goes up on September 22nd, so don’t wait. Complete this form to get started.