Your site is live and ready for visitors. Now you want to figure out how to generate traffic to your website. How can you ensure that you generate high-quality, consistent traffic?
Search engine optimization (SEO) is usually the first approach taken by new site owners but it can take six months or more to see results. (That’s why our SEO plan is a 12-month agreement.)
Thankfully, there are other techniques that can be used to generate a sizable amount of targeted traffic. Here are a few.
Maximize Traffic to Your Website
Blog Posts Your Niche Loves
A blog is an excellent way to drive consistent numbers of visitors to your site. You can, however, create content that fails to engage your target audience. Look at the popular blogs in your industry and use a tool like BuzzSumo to monitor the most shared posts. Typically, list posts and commentary will do well.
Develop Your Google My Business Profile
While SEO is a time-consuming process, you can get quicker results from local searches. If you operate within a city, make sure you have a complete Google My Business profile that attracts visitors from the region. Complete the description and category fields along with attractive images and videos. Ask clients to complete positive reviews, so your profile stands out to local searchers.
Focus on the Most Appropriate Social Media Platforms
Social media can be a significant driver of traffic if used effectively. You can, however, spend a lot of time on social media and gain little from your investment. Focus on a limited number of platforms that your audience uses. Here’s how to determine the platforms that are right for you. While Facebook is the most popular platform, you might find your business is more suited to Twitter or Instagram. You can syndicate content across many platforms, but dedicate your limited time to the sites that consistently deliver traffic.
Repurposing content is one of the most cost-effective approaches to driving traffic. You can create a piece of content based around a single post and develop multiple variations for different platforms. An article for your blog, for example, could form the basis of a video and podcast. Snippets of the content can then be shared across social media.
Host a Giveaway
Viral giveaways usually capture the attention of an audience. If you can convince these people to visit your site, you will often build your customer base. Generic prizes usually interest people who would never become your customers. Instead, tailor the giveaway for your precise niche. Software like Gleam and Rafflecopter makes it easy to set up a giveaway, with the chance to put a spotlight on your brand.
A common error for beginners is to try to rank for highly competitive keywords in a niche. Many mature sites will have fought over these terms for years, so there is minimal chance of leapfrogging them quickly.
Instead, focusing on several techniques that all add up is a more efficient approach. You can try to capture the most targeted visitors first, gaining some momentum and making sales. As your traffic strategies start to deliver results, you can broaden your approach and see the benefits of scaling.