Having a credible online presence is especially important for service-based businesses that depend on customer trust in order to close a sale. Prospects are conducting a majority of their research online and reaching out to the company only when they are interested in an estimate, booking a consultation, or are ready to buy. How can we ensure that our online presence matches the quality service that our company provides?[Read more…] about 5 Signs Your Business Has a Credible Online Presence
Social Media Marketing
Outsourcing your company’s social media management can be a daunting task, especially if you aren’t sure how to determine the right person for the job. We’ve compiled a list of questions that will demonstrate how the individual thinks through challenges, manages the process, and continues to develop themselves so that their efforts never go stale.[Read more…] about 9 Questions to Ask Candidates When Outsourcing Your Company’s Social Media
There isn’t a secret formula that works for every business on how to effectively market your business on Facebook. That sounds misleading considering the headline of this post, but hear me out. You shouldn’t hear any marketing professional saying that you are guaranteed more sales if you simply post 3-4 times per week. No social media platform works like that. It’s a delicate balance of delivering the right content, to the right audience, at the right time.
There are, however, some key principles that work for every business. In this post, I’ll share with you my findings for effective Facebook marketing that are based on my 11+ years of experience in the industry. While the features and functions are constantly changing, these tried-and-true methods have held their ground for many years and will likely continue to ring true.[Read more…] about How to Effectively Market Your Business on Facebook
Last week was the 2021 Boost with Facebook event in Baltimore. It was a webinar this year, kicking off with remarks from the Mayor of Baltimore, Brandon Scott, and diving into success stories from local businesses and best practices for using Facebook for business. Here are a few key takeaways from the event.[Read more…] about 5 Tips from the ‘Boost with Facebook’ Virtual Event
Looking to ramp up your social media following? In order to do so, it helps to understand why people follow business accounts. Then you can focus on creating more of the type of posts that please your people.
Take a look at the pages you follow on social media. Here’s a link to quickly access the Facebook Pages you choose to keep tabs on. For me, the following reasons are completely accurate.[Read more…] about 8 Reasons Why People Follow Businesses on Social Media (PLUS: Tips to Grow Your Following)