Search Engine Optimization (SEO)

Over the weekend, I received a call from the Weis grocery store and two emails from Instacart. They were both notifying me that I had purchased JIF peanut butter products that were likely recalled due to a salmonella outbreak. When I finally checked all the peanut butter we had in our home, everything had to be thrown in the trash – including one jar of peanut butter that was mostly gone.

This is infuriating. My son (3) and I were both ill last weekend with the same symptoms that are listed as the results of consuming the contaminated peanut butter. I’ve been a JIF consumer for decades; rationalizing the higher price by saying it’s higher quality. I trusted the brand. Now I’m contemplating buying from them ever again and I know I’m not alone.

That got me thinking. How would I handle the JIF peanut butter recall? What would make me come back to the brand in a few months? Here are my thoughts.

Social media demographics provide a baseline of whether we are using the right channels to reach our ideal clients. For example, if you wanted to reach those 65 years of age and up, you probably shouldn’t focus on TikTok or Snapchat because less than 5% of that demographic has an account on those platforms. Your time would be better spent using your Facebook Page to reach these seniors.

Around seven-in-ten Americans use social media to connect with others, share information, engage with current content, and entertain themselves. This means that if you’re not leveraging social media when marketing your business, you’re missing out.

As more people begin to adopt social media into their everyday routines, the social media user base has seen growth more representative of the broader population. In fact, the earliest social media adopters were young adults who continue to use these sites at high levels. However, older adults are becoming increasingly interested in social media nowadays especially when it comes to seeing friends and family that live far away.

If you are getting serious about using social media to generate sales, one of the first steps is to identify the right channels for your business. This way, you can attract the right customers. Let’s take a look at the current top 10 channels in the USA right now to learn more.

Our top posts from 2021 are determined by how many views they received from January 1^st – December 31^st. We published 37 articles last year, which is about three times per month.

This was about the same as years prior but there is one huge difference: this year, I was also writing a book on top of writing all of the blog articles. That’s a lot of writing!

My book is titled, The Credible Brand: The Fastest Way to Capture Attention, Establish Trust, and Generate Leads for Your Business. It’s for the service-based business owner who wants to learn an approach to marketing that brings all of the pieces together into one succinct strategy. We’re aiming for a February 2022 launch, however, we all are familiar with how the ongoing pandemic can quickly change timelines and plans.

If you’d like to be a part of the book launch team, please click here to sign up for email updates. You’ll receive access to book freebies and the juicy details about the launch.

Without further ado, here are the top posts from last year.

Creating visual content for your business channels while you’re on the go can be challenging, but thankfully there are a few apps that can help make it easier. Here are a few of my favorite ways to create beautiful visual content using a mobile app.