Blogging for business can be an effective way to reach new customers and grow your brand. Yet, there are a few things that many business owners don’t know about blogging that can hurt their success. In this post, we’ll discuss some of the most important things you need to know to blog for your business. Whether you’re starting out or you’ve been blogging for a while but haven’t seen the results you want, read on.[Read more…] about What I Wish Everyone Knew About Blogging for Business
Search Engine Optimization (SEO)
Over the weekend, I received a call from the Weis grocery store and two emails from Instacart. They were both notifying me that I had purchased JIF peanut butter products that were likely recalled due to a salmonella outbreak. When I finally checked all the peanut butter we had in our home, everything had to be thrown in the trash – including one jar of peanut butter that was mostly gone.
This is infuriating. My son (3) and I were both ill last weekend with the same symptoms that are listed as the results of consuming the contaminated peanut butter. I’ve been a JIF consumer for decades; rationalizing the higher price by saying it’s higher quality. I trusted the brand. Now I’m contemplating buying from them ever again and I know I’m not alone.
That got me thinking. How would I handle the JIF peanut butter recall? What would make me come back to the brand in a few months? Here are my thoughts.[Read more…] about How I Would Handle the Jif Peanut Butter Recall
You’ve put a lot of time and effort into creating in-depth content – don’t let it go to waste. Our content repurposing framework makes it easy for you to create high-quality content for your social media channels and website. By implementing this process, you can have quality content that engages your audience and drives traffic back to your site.
What is in-depth content?
Also known as long-form content, it’s something that has taken a few hours of your time. This could be a podcast interview, white paper, video, or an article you wrote for an industry association. It’s something substantial that showcases your expertise.
What is content repurposing?
This is the act of taking a substantial piece of content and transforming them into something else. For example, you could write a transcript of the podcast interview and then add it to your website as a blog article. From that blog article, you can extract quotes and create graphics for social media. You are repurposing something that you already created in order to get more mileage out of the initial efforts.
Here’s an article we wrote on What You Need to Know About Repurposing Content if you need more information. Since you landed on this article, we’re assuming you are aware of the importance of repurposing content and are looking for the framework to make it happen.[Read more…] about Our Content Repurposing Framework
Social media demographics provide a baseline of whether we are using the right channels to reach our ideal clients. For example, if you wanted to reach those 65 years of age and up, you probably shouldn’t focus on TikTok or Snapchat because less than 5% of that demographic has an account on those platforms. Your time would be better spent using your Facebook Page to reach these seniors.
Around seven-in-ten Americans use social media to connect with others, share information, engage with current content, and entertain themselves. This means that if you’re not leveraging social media when marketing your business, you’re missing out.
As more people begin to adopt social media into their everyday routines, the social media user base has seen growth more representative of the broader population. In fact, the earliest social media adopters were young adults who continue to use these sites at high levels. However, older adults are becoming increasingly interested in social media nowadays especially when it comes to seeing friends and family that live far away.
If you are getting serious about using social media to generate sales, one of the first steps is to identify the right channels for your business. This way, you can attract the right customers. Let’s take a look at the current top 10 channels in the USA right now to learn more.[Read more…] about These Social Media Demographics for 2022 Will Tell You What Channels You Should Use
Our top posts from 2021 are determined by how many views they received from January 1st – December 31st. We published 37 articles last year, which is about three times per month.
This was about the same as years prior but there is one huge difference: this year, I was also writing a book on top of writing all of the blog articles. That’s a lot of writing!
My book is titled, The Credible Brand: The Fastest Way to Capture Attention, Establish Trust, and Generate Leads for Your Business. It’s for the service-based business owner who wants to learn an approach to marketing that brings all of the pieces together into one succinct strategy. We’re aiming for a February 2022 launch, however, we all are familiar with how the ongoing pandemic can quickly change timelines and plans.
If you’d like to be a part of the book launch team, please click here to sign up for email updates. You’ll receive access to book freebies and the juicy details about the launch.
Without further ado, here are the top posts from last year.[Read more…] about Don’t Miss These Top 10 Posts from 2021