Hidden Brain is one of my favorite podcasts because they discuss topics that drive human behavior. Marketing is all about understanding human behavior. In a recent episode, they discussed frictions that cause individuals to abandon the desired outcome.[Read more…] about Service-Based Businesses Can Increase Sales by Removing Frictions in Their Process
Lularich is an Amazon prime docuseries that covers the rise of the company Lularoe and the problems they’ve had along the way. Lularoe is a clothing brand that was launched in 2013 by Mark and Deanne Stidham. They were best known for their buttery soft leggings that had unusual — and often loud — patterns. In this article, we’ll touch on five tips that we can learn from this docuseries and how you can apply them to your own businesses.[Read more…] about 5 Marketing Lessons Learned from the Lularich Docuseries
You have an enticing lead magnet and now you’re wondering how to add it to your website. This article will help you figure that out, so keep reading!
Eighty-five percent of B2B marketers report that lead generation is their most important marketing tool. Proper lead generation helps you capture contact information from prospective customers. You can then reach out to them with valuable information and content that encourages them to become paying customers.
There are three important steps when it comes to creating an effective lead generation strategy using a free resource. First, you must create your lead magnet. Then, you need to figure out a way to get it on your website. (That’s what this article is all about.) The last step was discussed last month when we touched on how to drive traffic to your website. If you have any questions during this process, join our Facebook Group and ask away.
Here’s what you need to do to set your lead magnet up properly within your site.[Read more…] about How to Add a Lead Magnet to Your Website