A lead magnet is an incentive for website visitors to enter their email address in exchange for a freebie. They work best when you create something that resonates with your ideal client and gives them a quick win. For example, our lead magnet is the One-Page Social Media Plan. This is something specific that we know our ideal client is interested in accomplishing because being more strategic often means more sales. By downloading this guide, they can create a plan that saves them time and helps them use social media effectively for their business.[Read more…] about Why a Lead Magnet is Necessary for Your Website
Stop Wasting Time on These Social Media Activities
Time is precious, especially for business owners. So why waste time on social media activities that don’t produce results? Here are three activities you should stop doing right now if you want to focus on the things that matter most.[Read more…] about Stop Wasting Time on These Social Media Activities
When Should a Business Post on a Controversial Topic?
When you run a business, it’s important to be careful about the topics you choose to discuss online. Controversial topics can lead to negative reactions from customers and potential customers, which can hurt your bottom line.
So, when is it appropriate to post on a controversial topic? And what should you do if you find yourself in the middle of a heated debate? Here are some tips to help you navigate these tricky waters.[Read more…] about When Should a Business Post on a Controversial Topic?
What I Wish Everyone Knew About Blogging for Business
Blogging for business can be an effective way to reach new customers and grow your brand. Yet, there are a few things that many business owners don’t know about blogging that can hurt their success. In this post, we’ll discuss some of the most important things you need to know to blog for your business. Whether you’re starting out or you’ve been blogging for a while but haven’t seen the results you want, read on.[Read more…] about What I Wish Everyone Knew About Blogging for Business
How I Would Handle the Jif Peanut Butter Recall
Over the weekend, I received a call from the Weis grocery store and two emails from Instacart. They were both notifying me that I had purchased JIF peanut butter products that were likely recalled due to a salmonella outbreak. When I finally checked all the peanut butter we had in our home, everything had to be thrown in the trash – including one jar of peanut butter that was mostly gone.
This is infuriating. My son (3) and I were both ill last weekend with the same symptoms that are listed as the results of consuming the contaminated peanut butter. I’ve been a JIF consumer for decades; rationalizing the higher price by saying it’s higher quality. I trusted the brand. Now I’m contemplating buying from them ever again and I know I’m not alone.
That got me thinking. How would I handle the JIF peanut butter recall? What would make me come back to the brand in a few months? Here are my thoughts.[Read more…] about How I Would Handle the Jif Peanut Butter Recall