Optimizing your website for conversions means that you are deliberately tracking how website visitors are using your website and what you can do to lead them to the first step to working with you. Your website has the potential to be a sales machine that runs 24/7, 365 days a year without getting tired or needing a break. It’s an irreplaceable asset for your business. Here are a few things that you can do to ensure you’re optimizing your website for conversions.[Read more…] about 5 Things You Should Do to Optimize Your Website for Conversions
There are three main components to search engine optimization (SEO): Technical SEO, On-Page SEO, and Off-Site SEO. It’s important to understand these terms because the agency that you choose to support your business may specialize in only one of these components. Like a three-legged stool, if two of the legs are broken off, then how well does it actually work?
If ranking higher in search engine results is important to you, find an agency that is able to improve each of these SEO components. We’re able to assess your website in 15 minutes or less and determine if we can help. Click here to contact us.[Read more…] about The Components of SEO that You Should Know
It’s the beginning of a new month, which means pulling data from the previous month and measuring the performance of your content marketing initiatives. This is one of my favorite things to do! It’s when you can actually see how your posts and articles are impacting the bigger picture of the company.[Read more…] about Measure Content Marketing Performance by Answering These Questions
In case you missed it, Oreo partnered with Lady Gaga to bring special edition cookies to stores. The golden Oreos have been transformed into pink cookies with green filling with embossed designs inspired by the “Chromatica” album she released last spring. In this article, we’ll discuss the ways this campaign stood out and how you can apply it to your next launch.
After a necessary taste test, I can confirm that they taste the same as regular golden Oreos. It’s as if someone gave the boring-looking cookie a trendy makeover but it’s still the same kind-hearted soul on the inside. They look like someone you would want to hang out with at a party because they seem exciting. (Maybe that’s why they are going for $12/pack online?!)[Read more…] about Lessons from the Big Brands: The Lady Gaga/Oreo Partnership
The first step to success for small business social media marketing is to understand your goal for using it. Sounds obvious, right? Unfortunately, many businesses fall into the trap of wanting to use social media to “generate more business” which is too general and often unrealistic if you are just starting out. Here’s a list of more specific objectives to get your goal-identifying juices flowing.
Please note: to get the best results from social media marketing, you need to focus on one goal. Do not try to do this entire list. You need to identify what is the most important and solely focus on those efforts. That is the fastest way to success.[Read more…] about 7 Realistic Goals for Small Business Social Media Marketing