Facebook marketing is one of the best methods for growing your business. But before you think I’m already using Facebook, have you considered that there might be more to it? Some different techniques, ones you haven’t tried before that could skyrocket your brand recognition and take your business to the next level?
There probably are…so let’s take a look at these 10 Facebook tips and tricks for growing your business and see how many of them you are already using. Is there a creative way for you to incorporate one of these ideas?
- Join Relevant Networks
Social media is all about connecting with people. And the best way to do that is to join relevant networks with your personal account. Doing so will help you find and connect with your target market. It will also help you rank higher in Facebook searches and with searchers who are in a related network.
- Start a Facebook Group
Starting a private group will add value to your brand. You can market and use your private group to share exclusive members-only information, members-only educational courses, videos, eBooks, interactive learning opportunities where you give your members access to top professionals in your industry, and even extra discounts and specials to encourage ongoing sales.
In addition, when people feel as if they are a part of something, they are more likely to remain loyal followers and, in turn, will also remain loyal to your brand. Not to mention they will also be more likely to tell their friends while encouraging them to join as well.
- Facebook Commenting
Browse other related Facebook business pages. This is great for researching and finding hidden trends and the pain points of your target market. Then, as you’re browsing the comments on those pages, you can interact with those people offering additional tips and advice. Just remember to use your business name rather than your personal name in your comments so people can follow it back to you and your business. When you’ve offered someone tips and/or advice they found of value, they will see you as an authority in your industry and actively seek to follow you. Because if you helped them once, they will be very eager to hear what else you have to say.
- Free Stuff
Everyone loves free stuff! So why not offer regular giveaways on your Facebook page? Typically, if you give your followers something for free, they are more likely to Like and Share your post with their friends so they can get some “free stuff” too. You could also require a follower to “Like” your post in exchange for your free offering if you want to.
This is a great way to grow your number of Facebook followers. And, these new followers will be ready to engage with your future posts. Of course, many of them will also go on to buy from you as well. This method helps creates brand loyalty while helping to build your reputation in the industry at the same time.
- Sponsor a Facebook Event
Just because Facebook is an online platform doesn’t mean you can’t use it create a buzz for your offline marketing events. You can promote an industry-event on your Facebook page. Make sure you give the type of event it will be, the place and time, and if you will be serving food and drinks. Let everyone know what types of prizes, giveaways, and freebies you are offering, and anything else you’re doing that will encourage them to attend. You can also use this method to sponsor online Facebook events. You could organize a how-to workshop, seminar, or anything else your niche would find valuable and make them want to attend.
- Facebook Page Engagement
This seems basic, but you should be interacting with the people who are active on your Facebook page. Talk with them, answer their questions, respond positively to their comments regardless of whether they are positive or negative, and make sure you are responding and commenting in ways that keep the conversation going. And, if no one or not many people are actively commenting on your page, why not start a conversation yourself. Just remember to ask open-ended questions and make comments that will encourage others to interact with you.
- Call to Action
Just like any other blog or website content, always include a call to action in some way, shape, or form on every Facebook post. You should be telling your followers exactly what it is you want them to do, or they won’t do it. However, if you spell it out and tell them to go here and do this, or go there and do that—it’s more likely they will.
- Have a Contest
This technique is similar to the free stuff tactic except free stuff giveaways are generally something of a lower value. But with a contest, you give away something of great value, something everyone would be eager to win and, in turn, will be liking and sharing with all their friends so they have a chance at winning too. Just like the free stuff, this technique will also help grow your business by leaps and bounds. In addition, this will also help build your brand and your brand’s reputation in the industry. There’s nothing better than having your brand become an instantly recognizable household name.
- Make FAQ’s Posts
Write content that addresses some of the most frequently asked industry-related questions and comments then post them on your Facebook page. Chances are if others in your niche had the same question, some of your followers might also. This will enable you to answer their questions, comments, and concerns without them having to ask while saving them loads of research and browsing time. Not to mention keeping them on your page versus leaving your page and landing on someone else’s to find the answers they’re looking for.
- Audit Your Page
Want to know how your Facebook page is really doing? Conduct an audit! Put yourself in the mindset of your ideal customer. What would they think of your posts, or your profile and cover photo? Is there any missing information that might be important to them? Auditing yourself will allow you to identify simple improvements you might not have ever realized you had otherwise.
What tactics have helped you grow your business with Facebook? Share your winning approach in the comments! And remember to subscribe so that you can receive new marketing ideas each week. Scroll all the way to the bottom of this page.