Social media has become an essential part of any digital marketing strategy. For many small businesses, it’s one of the most cost-effective ways to build brand awareness and connect with potential customers. However, without the right tools, social media marketing can become frustrating and time-consuming. We’re here to help make it a blessing instead of a burden.
There are many free social media tools to simplify and supercharge your marketing efforts. For any small business, the following 10 tools are a great place to start.
Content Creation Tools
This photo editing software is compatible with Windows and Mac and is a great alternative to Photoshop. With its simple drag-and-drop interface, you can import photos, add various filters, create collages, merge photos, attach text, and even create animated GIFs. It’s ideal for any business that needs a simple tool for creating attractive social media visuals.
Canva is a popular graphic design tool with a free plan for any small business on a budget. If you want to post professional images to your social media channels, Canva offers thousands of free photos and graphics that you can tailor to suit your unique business. It also provides many free ready-made templates for social media channels such as Facebook and Instagram.
This is another option if you want to make your social media posts more engaging with visuals. Pixabay has one of the largest collections of free stock photos, illustrations, graphics, and videos. The copyright free images are licensed under Creative Commons Zero (CC0), so you don’t have to ask for permission to use the content or give credit to the artist.
Social Media Management Tools
Later is a free, easy-to-use platform for small businesses that want to schedule photos and videos ahead of time for Instagram, Facebook, Twitter, and Pinterest. Simply upload your media, drag the photo or video onto the calendar, add a caption, and choose a time to post. Although you’re limited to 30 posts per month for each social profile, this is still a great tool for any small business that wants to build awareness across social media without any monthly fees.
Hootsuite allows users to manage several social media accounts from one dashboard. Of course, there are paid plans if you want the full set of features, but smaller businesses can still benefit from its free version. The free plan includes three social profiles, 30 scheduled messages, and basic analytics tools. You can also respond to social media posts directly from the Hootsuite dashboard.
Social Media Analytics Tools
While Twitter is a powerful tool for connecting with your target audience and generating leads, it can be intimidating. There’s just so much information to take in. If your business uses Twitter, Tweetdeck is definitely worth a look. This tool allows you to create a customized dashboard from which you can monitor specific users, hashtags, competitors, search terms, and more. By filtering the information you see, you can focus on the posts that matter and engage more efficiently.
For small businesses using Instagram and TikTok, Analisa.io has a range of tools for monitoring hashtags and users. While the free plan is relatively basic, the platform gives you a quick overview of your recent social activity, performance metrics, and stats on other users.
Twitter and Facebook Analytics
Why pay for analytics software when the social media channels have their own free tools? If you’re on a tight budget, Facebook and Twitter have their own inbuilt analytics tools to help you measure the performance of your posts. Both tools can provide your business with useful engagement statistics. However, Facebook reports are more comprehensive, because the platform has more features and therefore more information to track.
Other Free Social Media Tools
IFTT stands for “If This Then That.” The tool enables your apps and devices to work together to perform specific actions using various “applets.” For example, you can set up automatic rules such as “If I change my Facebook profile photo, then change my Twitter profile photo to the same picture.” Another applet lets you automatically archive every link you tweet to Google Drive. The free plan allows the use of only three applets, but this could still be a great time-saving tool for any business using social media.
Click to Tweet
Click to Tweet is a web application that ultimately makes your content more shareable. Basically, it enables you to add clickable text to any blog post or web page, meaning readers can share your words to their Twitter account with two clicks. It’s currently free for up to five links and you can track the performance of each link.
If you use the free plan, use the Click to Tweet links on your most viewed pieces of content to maximize engagement. If a piece of content gets old and no longer receives much engagement, delete the link so that you can add a new link to fresher content.
Are You Taking Advantage of Social Media Tools?
Whether you’re new to social media marketing or trying to improve results going forward, these social media tools are a great place to start. Using a range of tools is key to improving your productivity and tapping into the full potential of social media, but select the tools that suit your unique business and marketing goals. With the right tools, you can streamline your social media marketing efforts and unlock the full potential of your business.